{"id":17789,"date":"2022-05-27T22:30:51","date_gmt":"2022-05-27T17:00:51","guid":{"rendered":"https:\/\/mcq-questions.com\/?p=17789"},"modified":"2022-05-18T15:59:04","modified_gmt":"2022-05-18T10:29:04","slug":"mcq-questions-for-class-12-business-studies-chapter-11","status":"publish","type":"post","link":"https:\/\/mcq-questions.com\/mcq-questions-for-class-12-business-studies-chapter-11\/","title":{"rendered":"MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers"},"content":{"rendered":"

Students who are searching for NCERT MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers Pdf free download are compiled here to get good practice on all fundamentals. Know your preparation level on MCQ Questions for Class 12 Business Studies with Answers<\/a>. You can also verify your answers from our provided Marketing Management Class 12 MCQs Questions with Answers. So, ace up your preparation with MCQ on Marketing Management Class 12 Objective Questions.<\/p>\n

Marketing Management Class 12 MCQs Questions with Answers<\/h2>\n

Question 1.
\nScope of _______ is limited but scope of _________ is wider.
\n(a) Marketing, Selling
\n(b) Selling, Marketing
\n(c) Marketing, Publicity
\n(d) Selling, Manufacturing<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (b) Selling, Marketing<\/p>\n<\/details>\n

\n

Question 2.
\nAirtight containers and packets used for chips, biscuits, and jams, etc., are the example of
\n(a) Product differentiation
\n(b) Product identification
\n(c) Product promotion
\n(d) Product Protection<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) Product Protection<\/p>\n<\/details>\n

\n

Question 3.
\nThe Basic role of marketer is to _________
\n(a) Sell the product
\n(b) Advertise only
\n(c) Earn more and more profits
\n(d) Identify a need and fill it<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) Identify a need and fill it<\/p>\n<\/details>\n

\n

Question 4.
\nWhich of the following is the part of the marketing mix?
\n(a) Price
\n(b) Product
\n(c) Place and Promotion
\n(d) All of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) All of the above<\/p>\n<\/details>\n

\n

Question 5.
\nWhich of the following is not concerned with the ‘Price’?
\n(a) Advertising
\n(b) Discounts
\n(c) List price
\n(d) Margins<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Advertising<\/p>\n<\/details>\n

\n

Question 6.
\nSWOT Analysis is a strong part of ________
\n(a) Marketing
\n(b) Selling
\n(c) Publicity
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Marketing<\/p>\n<\/details>\n

\n

Question 7.
\nWhich of the following is a good quality of a good salesperson?
\n(a) Mental quality
\n(b) Honesty
\n(c) Communication skills
\n(d) All of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) All of the above<\/p>\n<\/details>\n

\n

Question 8.
\n______ refers to the act of designing and producing the container or wrapper of a product.
\n(a) Trade Mark
\n(b) Brand Name
\n(c) Copyright
\n(d) Packaging<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) Packaging<\/p>\n<\/details>\n

\n

Question 9.
\n__________ Activities start after the product has been developed.
\n(a) Selling
\n(b) Publicity
\n(c) Marketing
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Selling<\/p>\n<\/details>\n

\n

Question 10.
\nUnder marketing mix which of the following is not a part of Product?
\n(a) List price
\n(b) Quality
\n(c) Design
\n(d) Brand Name<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) List price<\/p>\n<\/details>\n

\n

Question 11.
\nDiscounts, coupons, contests, free samples and offering extra quantity, etc., are the examples of __________
\n(a) Channels of distribution
\n(b) Personal Selling
\n(c) Sales Promotion
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (c) Sales Promotion<\/p>\n<\/details>\n

\n

Question 12.
\nThe word ‘Market’ has come from the Latin word _____________
\n(a) Marketo
\n(b) Marketio
\n(c) Marcatus
\n(d) Matico<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (c) Mercatus<\/p>\n<\/details>\n

\n

Question 13.
\nWhich of the following is a brand name?
\n(a) Nike
\n(b) Woodland
\n(c) Asian Paints
\n(d) All of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) All of the above<\/p>\n<\/details>\n

\n

Question 14.
\nWhich of the following is a direct channel of distribution?
\n(a) Manufacturer, wholesaler, retailer, customer
\n(b) Manufacturer to customer
\n(c) Manufacturer, retailer, customer
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (b) Manufacturer to customer<\/p>\n<\/details>\n

\n

Question 15.
\nWhich of the following is not a part of ‘Place and Promotion’?
\n(a) Warranties
\n(b) Advertising
\n(c) Personal selling
\n(d) Sales Promotion<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Warranties<\/p>\n<\/details>\n

\n

Question 16.
\n________ refers to designing the label to be put on the package
\n(a) Pricing
\n(b) Packaging
\n(c) Branding
\n(d) Labelling<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) Labelling<\/p>\n<\/details>\n

\n

Question 17.
\nWhich of the following is a function of packaging?
\n(a) Product promotion
\n(b) Product identification
\n(c) Product protection
\n(d) All of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) All of the above<\/p>\n<\/details>\n

\n

Question 18.
\n_________ refers to further packaging components necessary for storage and transportation.
\n(a) Transportation package
\n(b) Primary package
\n(c) Secondary package
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Transportation package<\/p>\n<\/details>\n

\n

Question 19.
\nSecondary package refers to _________
\n(a) First layer of protection
\n(b) Transportation package
\n(c) Additional layers of protection
\n(d) Immediate container<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (c) Additional layers of protection<\/p>\n<\/details>\n

\n

Question 20.
\nAdvertising lacks ______________
\n(a) Reaching to a large number of people
\n(b) Covering market in short time
\n(c) Direct Feedback
\n(d) Impersonal communication<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (c) Direct Feedback<\/p>\n<\/details>\n

\n

Question 21.
\nWhich of the following starts from (starting point) factory_____________
\n(a) Product concept
\n(b) Production concept
\n(c) Selling concept
\n(d) All of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (d) All of the above<\/p>\n<\/details>\n

\n

Question 22.
\nWhich of the following is not a function of marketing?
\n(a) Bending the customers according to product
\n(b) Marketing planning
\n(c) Product designing and development
\n(d) Gathering and analysing market information<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (a) Bending the customers according to product<\/p>\n<\/details>\n

\n

Question 23.
\nProviding information to the customers about the product, its features, and quality, etc., are part of:
\n(a) Production
\n(b) Pricing
\n(c) Promotion
\n(d) None of the above<\/p>\n

\nAnswer<\/span><\/summary>\n

Answer: (c) Promotion<\/p>\n<\/details>\n

\n

Use the above-provided NCERT MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers Pdf free download and get a good grip on the fundamentals. Need any support from our end during the preparation of CBSE Class 12 Business Studies Marketing Management MCQs Multiple Choice Questions with Answers then leave your comments below. We’ll revert back to you soon.<\/p>\n","protected":false},"excerpt":{"rendered":"

Students who are searching for NCERT MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers Pdf free download are compiled here to get good practice on all fundamentals. Know your preparation level on MCQ Questions for Class 12 Business Studies with Answers. You can also verify your answers from our provided …<\/p>\n

MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers<\/span> Read More »<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[35],"tags":[],"yoast_head":"\nMCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers - MCQ Questions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcq-questions.com\/mcq-questions-for-class-12-business-studies-chapter-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers - MCQ Questions\" \/>\n<meta property=\"og:description\" content=\"Students who are searching for NCERT MCQ Questions for Class 12 Business Studies Chapter 11 Marketing Management with Answers Pdf free download are compiled here to get good practice on all fundamentals. 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